Activery The amorphization specialist

Activery The amorphization specialist

Activery believes that amorphous drugs provide new and innovative routes to final dosage forms with differentiated pharmacokinetics

Creating new paths to differentiated medicines

Creating new paths to differentiated medicines

In Activery we believe that solid state modifications may lead to a critical changes in your active pharmaceutical, thus to a differentiated drug or to a brand new innovative medicine  

Activery, the solid state specialist

Activery, the solid state specialist

Activery possess unrivalled specialist expertise about different crystallization techniques and expert knowledge in the field of solid state modulation.  

Particles and nanoparticles for special uses

Particles and nanoparticles for special uses

In Activery, we design and produce particles for special uses where size matters such as nanoparticles for cancer treatment. Through our technology you would enable new administration routes or renewed performance of your drug formulation.  

Generics & Supergenerics Employing Defence & Growth Strategies: Brand Protection or Patent Busting PDF Print E-mail


The change in the generics industry competitive landscape is driving the evolution of traditional business operating models. Companies are seeking further competitive advantage through innovation, differentiation and enhanced quality of products, striving for smarter, more profitable business models, cost effectiveness and faster routes to market. Traditional pharmaceutical innovators are coupling with generic manufacturers to better serve the healthcare sector with more companies like Novartis launching or acquiring generics arms to their businesses.

With more than 30 drugs coming off-patent in the next 3-5 years, this will open up serious competition from the generics alternatives. Pharmaceutical innovators strive to protect their intellectual property and product brands by extending patents, whilst generic producers fight to occupy the new space in the market, capitalising on the new opportunities. As a result, the generics space is pitched for fundamental growth with revenues reaching more than $84bn by 2010.

With this back-drop, SMi announces the 12th annual Generics & Super-generics conference. Holistic and controversial in its theme, the 2009 conference agenda aims to tackle the business and profitability issues and challenges faced by the generic manufacturers, but at the same time offering patent protection, intellectual property and patentability advice to the pharmaceutical innovators.

Speakers are the generics players - presenting case studies & evaluating business models; key consultants, analysts and external experts - outlining policy, regulation and providing strategic tips around the challenges that this market faces.

Topics that will be covered include:

Intellectual Property protection: patentability, patent extensions and exclusivity
Ever-greening strategies
Protection strategies whether you are branded or generic
Blockbuster drugs due for patent expiration come 2012
Profitability models
Emerging markets and improved generics
The changing generics business model in the competitive climate
Market expansion strategies
Biosimilars: Regulatory, scientific and commercial aspects
Innovation and differentiation
Ways to capitalise on patent and product brands
Patent busting strategies
Reduction of portfolio risk
Patent Life Cycle Management